IN line with Access Bank Ghana’s goal of bringing banking services closer to customers, the bank held a two-day market storm activation of one of its products, AccessClosa, at the Kejetia and Bantama markets in Kumasi in the Ashanti regional capital.
AccessClosa is Access Bank’s agency banking which seeks to bring banking services closer to the doorsteps of the unbanked and underbanked population, by employing the services of persons in local neighbourhoods to serve as agents in offering banking services.
The widely patronised events dubbed ‘MO NK3KN P33” which means closer to you, attracted hundreds of businessmen and women in the brisk markets to the Access Bank activation stands to gain an understanding of AccessClosa.
Speaking in an interview, Executive Director of Retail and Digital Banking at Access Bank Ghana, Pearl Nkrumah, explained that about 57 per cent of the Ghanaian population is either unbanked or underbanked and Access Bank has seized the opportunity to bring banking services closer to its cherished customers.
“As part of our bank’s strategy to make banking accessible to every Ghanaian, we officially launched AccessClosa in July this year to enable customers enjoy the convenience of banking right in their neighbourhoods.
We are also offering an exciting opportunity for all eligible interested persons to earn an income of up to GH¢10,000 monthly through AccessClosa,” she said.
She explained that AccessClosa is a function of commercial banks that allows banks to contract third party retail entities as agents and added that agents are stationed in retail outlets such as pharmacies, barbering shops, mobile money kiosks and supermarket among other locations in their vicinities.
Touching on eligibility criteria for one to be an AccessClosa Agent, Head of Agency Banking at Access Bank, Hetty Mercer, said “the person must be an Access Bank customer with a registered business; must have a business account and open an additional account called an AccessClosa account; must be profiled; trained and branded as an AccessClosa Agent to render services.
She further explained the mandate of agents sayin: “AccessClosa agents can facilitate customers’ accounts opening, cash withdrawal and deposits, card requests, funds transfer, balance enquiry, bill payment services, mobile money services, remittance and insurance payment among others.”